audiences that are aligned with your business.
Video ads are displayed before or after (and sometimes in the middle of) YouTube videos. Remember, YouTube is a search engine too and owned by Google. The right keywords will place you in front of a video, disrupting the user’s behavior just enough to grab their attention.
Retargeting, a.k.a. Remarketing, in Google Ads there is a way to advertise to users who have previously interacted with you online but have not yet converted. Tracking cookies will follow
We’ll track your results and provide reporting that in turn will provide you all of the important information on your Google Ads Campaign.
Google Display ads can be displayed on either search results pages or a web page, these ads can be text-based or image ads and are displayed alongside content relevant to your target keywords.
Google has a network of websites in many different industries and with an abundance of audiences that opt in to display Google Ads, known as the Google Display Network (GDN is a network of websites that allow space on their webpages for Google Ads). These website owners opt in because they’re paid per click or impression on the ads. The benefit to you is that you can get your content in front of
All of our work is done completely within your account. We just take care of everything while you’re working with us. The work we do and the accounts themselves always stay with you and your business, with or without NGA. We understand that Google campaign accounts and their history are a business asset for each of our clients, and at NGA we keep it that way. Your campaigns are always fully accessible, transferable and funded directly. We do not hold accounts in our name, or flow any of your budget through NGA. This is what we call “Complete Transparency.”
Google My Business is a service that allows you to manage how your business appears on Google products, including search and Maps. Your Google My Business profile includes information such as business name, address, phone number, a short description, hours of operation, map, photos, customer reviews, questions & answers, popular hours and more, making it easy for customers to see what your business is about and how to get in touch.
Google My Business also helps your business rank higher in search results. Google My Business helps Google’s algorithm understand the services that your business offers.
Without a Google My Business profile, it’s going to be really challenging for your business to rank higher than your competition.
NGA can assist with your Google My Business Management.
users around the web and target these users with your ads. Retargeting is effective so your business stays on top of their mind, wherever they go online, even if they are on a competitor’s website!
With Google Search Ads, though, you’re not advertising to people who
don’t want to be advertised to, you’re advertising to people who are
looking for something specific. The benefit of search ads is that you’re
displaying your ad in the place where most searchers look for
information first, on Google.
Google shows your ad in the same format as other results (it will have
the word “Ad” next to it), you can target many keywords at the same time. Adwords ads appear on the top and bottom of Google Search Results.